Collaborative Advertising: Leveraging First Party Data from Customer Loyalty Programs
Since the release of iOS 14 in September 2020, brands and retailers who use their Facebook ads as a way to collect customer data, have had to pivot. Now when a consumer uses any of Facebook’s family of apps on an iPhone, they will be asked to opt in or out of data tracking. Therefore, […]
Avoiding Social Advertising Overlap Between Your Franchise and Franchisees
When it comes to advertising, franchisees want to make sure they’re getting their money’s worth from their franchise partnership. Most specifically, franchisees want to ensure their advertising spend contributions will drive to their specific store vs. the national-level awareness ads run by the franchise. Collaborative advertising removes the friction. Her
The Case for Brands to Implement a Local Social Advertising Program
A common thinking is that if you’re a national brand, you should be doing national advertising. The reality is that despite how large your brand is, 75% of all transactions still occur at a local retailer. We’re not saying national advertising doesn’t have its place, but by only focusing on brand-level advertising, you’re missing out on […]
Tiger Pistol Wins Distinguished 2021 Franchise Innovation Award
Tiger Pistol Honored by Franchise Update Media with Local Marketing Leadership Award for Work with Coldwell Banker Tiger Pistol, the developers of the only Collaborative Advertising Platform™ that makes high performance social advertising simple and scalable for brands and their channel partners, recently won the Local Marketing Leadership Award in the presti
