How Shoppable Ads Address the Modern Shopper’s Craving for Convenience
The Mystery of the Modern Shopper Covid changed consumer shopping habits, thus, accelerating the adoption of omni-channel behaviors. As consumers transition to the new normal, marketers are seeing a motley mix of purchase paths. The biggest problem? No one knows which channel individual shoppers will choose: In-store, BOPIS, Delivery, D2C. Yet, we do know
How to Activate the Modern Buyer Through Collaboration
Multi-Path Activation Engagement Model: Instant On, Transaction-Level Targeting If you’re a marketer responsible for driving brand sales through traditional retailers, or managing complex pricing, market, or channel strategies, you already know that Covid-19 changed consumer shopping habits. Shoppers learned some new tricks during the pandemic. As this new no
How Collaborative Social Ads Reactivate the Local Market
Mutual Collaboration Engagement Model: Local Customization At the heart of collaborative advertising is the belief that brands and partners working together creates a result that neither could attain on their own. Nowhere is this more evident than through local customization, or as we call it, Mutual Collaboration. For many channel partners, effective advertisi
Mass Publishing on Facebook in 2021: What You Need to Know
Facebook will be imposing new ad limits in 2021 and there are numerous practical implications for marketers to consider. We’ve got good news and bad news for high-volume Facebook advertisers. The Bad News Facebook is initiating an ad limit per Page beginning February 16th, 2021. Ad limits per Page will depend on the size of […]
Tiger Pistol Named to the Inc. 5000 List of Texas’ Fastest Growing Private Companies for Second Year in a Row
Inc. Magazine recently revealed that Tiger Pistol, the only collaborative advertising platform that makes high performance social advertising simple and scalable for brands and their channel partners, is No. 158 on its second annual Inc. 5000 Regionals: Texas list. Plus, Tiger Pistol came in the top 20 among advertising and marketing companies. The list encompa
Tiger Pistol Named Finalist in Four Categories for the 13th Annual Shorty Awards
Tiger Pistol Shortlisted for Best Local Campaign, Best Localization Campaign, Best Real Estate Campaign, and Best Retail & eCommerce Campaign. Tiger Pistol, the only collaborative advertising™ platform that makes high performance social advertising simple and scalable for brands and their channel partners, has announced it has been named a finalist in the
AB InBev Global Director of Customer Experience Honored with Consumer Goods Technology Visionary Award
Daniel Ingram’s Vision for Collaborative Social Advertising Initiative Aids Recovery and Revitalization of Restaurants and Bars Worldwide Tiger Pistol, the only Collaborative Advertising Platform™ that makes high performance social advertising simple and scalable for brands and their channel partners, has announced that Daniel Ingram, Global Director of Cus
Creating eWOM Through Scaled Social Advertising
Collaborative advertising™ presents a unique opportunity for marketers to generate exponential eWOM (electronic word of mouth) through indirect advertising. Unlike traditional marketing, which can be hard to measure, collaborative social advertising allows for end-to-end control and visibility into downstream conversations. However, social as a communicative
How to Increase Loyalty and Results Across Your Channel Network
Acknowledging the Facts Historically, the options available for brands to drive in-store sales and retailer loyalty have been limited to in-store promotional materials, discounted supply or offer support for retailers (ex. Consumer products brand provides free stock of iced coffee drinks, so the channel partner can sell it as a BOGO), and national brandin
Academic Research: High Quality Creative Unlocks Consumer Trust and Purchase Intent
High quality brand creative distributed through channels familiar to consumers drives exponential trust and purchase intent. A recent study in the Journal of Retailing and Consumer Services proves this out through Amal Dabbous and Karine Aoun Barakat’s work ‘Bridging the online offline gap: Assessing the impact of brands’ social network content quality on
