Tiger Pistol Named Finalist in Four Categories for the 13th Annual Shorty Awards

Tiger Pistol Shortlisted for Best Local Campaign, Best Localization Campaign, Best Real Estate Campaign, and Best Retail & eCommerce Campaign.

Tiger Pistol, the only collaborative advertising™ platform that makes high performance social advertising simple and scalable for brands and their channel partners, has announced it has been named a finalist in the 13th annual Shorty Awards in four categories. The Shorty Awards is an international competition honoring brands, agencies and organizations for their innovative work on social and digital media.

Tiger Pistol stood out among industry competitors based on the innovative and impactful social advertising campaigns executed on behalf of Coldwell Banker, BuzzBallz, and JOANN Stores.  

“We are once again honored to be recognized among some of the most influential, innovative global brands, organizations, agencies, and campaigns across social media,” said Paul Elliott, Tiger Pistol, CEO. “Recognition by the Shorty Awards recognizes and further validates our collaborative advertising approach as the future of social advertising.”  

Nominated for Best Local Campaign and Best Use of Localization in a Campaign, Tiger Pistol utilized their collaborative social advertising approach to help BuzzBallz overcome the barriers to alcohol marketing in the United States. BuzzBallz sought an advertising solution that would enable them to promote their ready-to-go cocktails and accelerate channel partner sales, while following domestic regulations and maintaining a level playing field in the marketplace. Leveraging automatic localization features in Tiger Pistol’s platform, BuzzBallz could adapt brand messaging that was relevant to each market. Moreover, the platform’s purpose-driven capabilities, specifically geo-fencing technology, made it possible to link the brand website to a direct list of local stores that sell BuzzBallz products, removing friction and providing a quicker path to purchase for the consumer

Nominated for Best Real Estate Campaign, Coldwell Banker reached new heights this year with the help of Tiger Pistol’s innovative platform. During the company’s 2020 rebrand, Coldwell Banker wanted a collaborative social advertising-focused rollout that would empower its agents and drive community connection, all while adhering to and promoting the new brand strategy. Tiger Pistol’s collaborative advertising platform brought the power of Coldwell Banker’s new branding to the local level to provide adjustable messaging for agents and brand-controlled creatives to ensure brand integrity. Agent Branding Campaigns were designed so affiliated agents and brokerages could build local brand awareness and share a voice for themselves and their brokerage

Nominated for Best Retail & eCommerce Campaign, JOANN Stores, with Tiger Pistol’s dynamic localization, was hugely successful, driving community engagement and initiative awareness. To support COVID-19 efforts, JOANN Stores created the “Make to Give – Masks for All Americans” initiative, encouraging crafters to make and donate masks to essential workers and schools. JOANN needed agile, flexible advertising to provide consumers with accurate, up to date information relevant to individual store locations and their local lockdown protocols. Tiger Pistol’s platform capabilities enabled JOANN’s mask initiative to reach a large, widespread audience across Facebook and Instagram while consistently providing hyper-targeted, personalized information to every user.  

The Shorty Awards, now in its 13th year, were the first awards to honor social media. By constantly evolving along with the changing landscape of social media, The Shorty Awards remains the most prominent award of its kind.

Finalists were selected by members of the Real Time Academy of Short Form Arts & Sciences, comprised of luminaries from advertising, media, entertainment and technology. Members of the Academy include: Rosemary Mercedes, EVP & Chief Communications Officer, Univision; Nneka Norville, Global Corporate Communications Executive, Facebook; Kathy Delaney, Global Chief Creative Officer, Saatchi & Saatchi Wellness/Publicis Health; Lauren Gallo, Head of Talent and Content Marketing, Snapchat; and Sonal Dabral, Group Chief Creative Officer & Vice Chairman, Ogilvy & Mather; among others. Winners will be announced during the final week of April. 

Learn more about Tiger Pistol’s award-winning collaborative advertising approach. Contact us today. 

To Automate or To Empower? Brands, Partners, and Co-Marketing Solutions

To automate or empower? That is the question facing brands that rely on channel partners to drive sales. As co-marketing tools for social advertising have developed, brands that rely on retail channel partners or sales agents to sell their products are faced with a unique dilemma. They can empower these intermediaries with the tools to publish their own social advertising  campaigns, or they can simply use them as fronts in a centralized model with auto-published co-marketing content. So what will work best for your brand? Let’s start with the basics.

What is your objective for your co-marketing strategy? If your brand is looking to enable your channel partners with the skills and technology to develop their own social campaigns for your brand, using a decentralized model is the way to go. This approach can have many benefits outside of the campaign results themselves, such as increasing preference for your brand as a vendor, as well as aiding your field sales teams in their efforts to supply partners. A ready-made co-marketing solution you can point to, positions your brand as a digitally forward enabler of sales for channel partners. In addition to driving conversions for your products directly at their point of sale. The decentralized model provides flexible funding options between brand and intermediaries as well as more room for channel partners to personalize a campaign’s copy and creative. 

This contrasts with a centralized model, in which intermediaries are not participants in the publishing process, but instead simply the hero of the marketing story. If your brand wants to create hyper-targeted campaigns, without the need for trade or field management, the centralized model is the way to go. In this model, all social advertising is controlled and funded by the brand. With advanced automation and geo-targeting technology, a centrally managed program will dynamically localize brand controlled advertisements to reach their desired indirect channels. No matter the approach, the output is typically the same, co-marketing campaigns between brands and their local points of sale. And both management styles address the crucial need to advertise through indirect channels. 

Decentralized Collaborative Social Advertising Use Case

A Fortune 500 real estate services provider with a network of over 200,000 real estate agents serving multiple franchises sought a method to differentiate themselves in the market, as well as help their agents with marketing strategies. Tiger Pistol provided the real estate brand a solution that empowers its brokerages and agents with a collaborative social advertising platform that publishes campaigns directly from an agent’s own branded Facebook Page. In which agents can receive leads in real time, promote their website, or generate targeted reach in their sales area. The publishing engine is integrated with the brand’s agent and listing data, campaigns are pre-built and allow agents to customize within the brand’s defined guardrails, based on their business needs. Furthermore, the system handles local compliance to automatically populate the agents’ license number in a locked portion of the ad copy while also adhering to Facebook’s HEC Compliance requirements.The program’s customization capabilities permit agents to highlight local dialect and make it easier for the brand to meet the consumer where they are. Using a decentralized model enables both the brand and the agent to thrive, increasing agent satisfaction and retention. Though decentralized programs require some field enablement, its flexible funding options and potential for higher channel engagement, as well as increased activity (if it’s an on-demand solution) make this model worthwhile.

In a de-centralized model, partners select and publish brand-approved templates.

Centralized Use Case

A centrally managed program isn’t better or worse than a de-centrally managed program, it’s just different. An example, a digital marketing agency partners with Tiger Pistol to run templated ads for a popular car brand. In this centralized management model, the brand has complete control over the campaign template and copy but with control comes a greater degree of work required on their behalf. Dealers are able to optionally connect their own Facebook page, but otherwise all receive a brand campaign from the agency that automatically publishes. Tiger Pistol’s platform dynamic localization allows the agency to publish thousands of campaigns in less than fifteen minutes. Plus, with the solution’s geo-fencing technology, campaigns are further localized to bring consumers to the relevant inventory section of the local dealer site. 

In a centralized model, the brand publishes across all locations automatically.

Consumer products brands, retailers, and service brands that utilize sales agents have the inevitable challenge of relying on intermediaries to sell their products. Unfortunately, digital marketing tools have been slow to account for these specific needs despite such a high degree of indirect channel sales (75% of worldwide sales according to the World Trade Organization). Don’t let your brand fall behind the curve. Utilizing a collaborative advertising approach in your social strategy will permit your brand to increase local engagement, sales, and acquisition.

To Automate or Empower? Let’s talk which strategy is right for your brand. Contact us today. 

Tiger Pistol Named to the Inc. 5000 List of Texas’ Fastest Growing Private Companies for Second Year in a Row

Inc. Magazine recently revealed that Tiger Pistol, the only collaborative advertising platform that makes high performance social advertising simple and scalable for brands and their channel partners, is No. 158 on its second annual Inc. 5000 Regionals: Texas list. Plus, Tiger Pistol came in the top 20 among advertising and marketing companies. The list encompasses the most prestigious ranking of the fastest-growing Texas-based private companies. 

“Tiger Pistol’s continual commitment to advertising  innovation has resulted in another year of strong  growth and ongoing client loyalty.” said Paul Elliott, Tiger Pistol CEO. “We are truly humbled to be acknowledged alongside such world class, high growth companies. Recognition on this list for the second consecutive year not only validates our category leadership, but more importantly, speaks to the commitment, focus, and quality of our team during a challenging year.”

The companies on this list show stunning rates of growth across all industries in Texas. Between 2017 and 2019, these 250 private companies had an average growth rate of 210 percent and, in 2019 alone, they employed more than 44,000 people and added more than $9 billion to the Texas economy. Companies based in the largest metro areas—Dallas, Houston, and Austin—brought in the highest revenue overall.

Complete results of the Inc. 5000 Regionals: Texas, including company profiles and an interactive database that can be sorted by industry, metro area, and other criteria, can be found at the Inc. 5000 Regionals: Texas website

“This list proves the power of companies in Texas no matter the industry,” says Inc.editor-in-chief Scott Omelianuk. “The impressive revenues rates prove the insight and diligence of CEOs and that these businesses are here to stay.”

To learn more about  how Tiger Pistol delivers high-efficiency and extreme performance at a global scale for brands and their channel partners, contact us today. 

About Inc. Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multi-platform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

Empowering Real Estate Agents with Collaborative Social Advertising

Recently, Dawn Perry, Senior Vice President of Cross Brand Marketing at Realogy, a Fortune 500 real estate services provider appeared on Property Radar’s The Data Driven Real Estate Podcast.

Among other forward-thinking approaches, Perry discussed Social Ad Engine, a purpose-built collaborative social advertising solution developed by Tiger Pistol that enables Realogy agents to promote their active listings or themselves through best-in-class, high-performing Facebook and Instagram campaigns.

“Social Ad Engine allows an agent to do custom marketing,” said Perry. “It’s fueled by our data and our expertise, so we are providing great insights.”

With scores of agents in their networks, real estate brands have a unique challenge in maintaining brand integrity and regulatory compliance on social media. This challenge makes disseminating their brand content through their agents all the more important. Additionally, real estate is a highly competitive industry, with agents moving to new brokerages based on which offers the best tools and products to set them up for success. This makes agent recruitment and retention an industry-wide issue.

By providing Social Ad Engine to its brands, Realogy empowers its brokerages and agents with a collaborative social advertising tool that publishes campaigns directly from an agent’s own branded Facebook Page and delivers business results.

“Social Ad Engine enables us to collaborate with and support our agents like never before. The platform allows our brand to reach into communities through our agents, who understand the distinct dialect of their local neighborhood.”

-David Marine, CMO, Coldwell Banker

The simplicity and integration of the technology allows agents to publish best practice campaigns in less than 3 minutes, with little knowledge of Facebook Advertising. Integrated with Realogy’s agent and listing data, campaigns are pre-built and allow agents to customize, within the Realogy brand’s defined guardrails, based on their business needs. All platform language utilizes real estate terminology, and local compliance features are built in to automatically generate within the ad template, such as including the agents’ license number in ad copy and adhering to Facebook’s HEC Compliance requirements. Social Ad Engine is also integrated with Realogy preferred CRMs. All leads generated from an agent’s Social Ad Engine campaign are shared with their CRM in real-time, allowing for speedy follow up and nurturing.

“It’s easy for them to do a Facebook campaign,” said Perry. “It’s as easy as picking a campaign based on your brand or the product you’d like to offer, like ‘Real Vitalize’ at Coldwell Banker, and then just plugging it and go. It’s fueled by best practices that we’ve learned across the organization.”

Agents can even generate a seller report to show their clients marketing progress on homes they represent to sell. Agents agree that Social Ad Engine drives personalized, peer-to-peer interactions, accelerates home sales, and fosters brand loyalty and agent satisfaction.

“Social Ad Engine generates real results. The one-page report you get is an easy win with your sellers to show them exactly what you’re doing to market their home. I really think it’s the most affordable, easy way for agents to market themselves and their listings online.”

– Realogy Affiliated Agent

While other real estate marketing platforms support Facebook ads, such ads are usually rudimentary, driving impressions around the listing, with little room for the agent to generate leads. Social Ad Engine leverages the most relevant Facebook Ads Objectives to drive the results that matter. No other real estate marketing platform supports the ability for agents to publish Facebook Lead Ads, or auto-creates best practice Facebook Lead Forms that have unique qualifying questions.

“After doing social media advertising for many years and using every tool and strategy available, I can say Social Ad Engine is absolutely the best and most effective tool you can find.”

– Coldwell Banker Affiliated Agent

Social Ad Engine’s collaborative approach increased agent awareness, agent website traffic, and lead generation, all while significantly decreasing the cost of advertising. To date, Realogy agents have accrued nearly 500,000 leads, more than 7 million clicks, and are paying 55% less for lead campaigns and 68% less than the real estate industry benchmark for traffic campaigns.

Learn more about collaborative advertising for real estate. Contact us today!