Tiger Pistol is the Most Awarded and Recognized Social Media Platform of 2020

Tiger Pistol Recognized for Excellence in Social Media Advertising, Innovation, and Strategy

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, is the most awarded and recognized social media platform of 2020. 

In the span of 12 months, Tiger Pistol was recognized by Digiday as the Best Social Media Marketing Platform – twice, by Street Fight for Best Social Media Campaign, by Localogy as Best Localized Marketing Campaign, by AdExchanger for Best Social Media Campaign, and by the U.S. Social Media Awards for Best use of Facebook/Instagram and the Innovation Award.   Additionally, Tiger Pistol took second place in the Franchise Innovation Awards. The company was also named a finalist for three Shorty Awards for Best Facebook Campaign, Best Strategic Use of Localization, Best Use of Social for Consumer Products; a finalist for two Digiday Media Awards for Best B2B Brand Partnership and Most Original Use of Social, a finalist in the U.S. Social Media Awards for Best Use of Paid Social, Best Social Media Campaign, and Best Strategic Use of Social Media, and rated Highly Commended by the Drum Social Buzz Awards for Best Retail/eCommerce Campaign/Strategy.  

“These honors really speak to the quality of our social advertising technology, our company culture, and our common mission,” said Paul Elliott, Tiger Pistol CEO. “We want to help our clients grow. We’re highly competitive and fearless. You’ve got to be bold when you’re competing in a highly dynamic marketplace. We like to say we can accomplish the things that everyone else says ‘no’ to – what’s assumed to be too big or too scary or simply can’t be done. These are the challenges that propel us forward with great success.” 

See how the award-winning Tiger Pistol Platform can unlock local activation at global scale for your business.  Request a demo today!

Mass Publishing on Facebook in 2021: What You Need to Know

Facebook will be imposing new ad limits in 2021 and there are numerous practical implications for marketers to consider.

We’ve got good news and bad news for high-volume Facebook advertisers. 

The Bad News 

Facebook is initiating an ad limit per Page beginning February 16th, 2021. Ad limits per Page will depend on the size of your budget. 

Here’s the breakdown: 

So how can you get around the ad limits imposed by Facebook? (And by doing so drive better performance!) 

The Good News

Publish Through Your Channel Partner’s Pages. 

It’s no secret that brands who connect and collaborate with their channel partners often do so with the goal of driving local customer acquisition and increasing product sales. It’s also true that consumer engagement through social advertising is a powerful tool that benefits all stakeholders top to bottom – the brand, the consumer, and the channel partner. Channel partners have a strong handle on their consumers’ preferences, so it can be helpful to leverage their knowledge in your social advertising to optimize for your creative and audience. They are often also the places where consumers need to go to buy the brand’s products, so why not market through the closest point of sale? When mixed with brand marketing expertise, marketers can proactively deliver brand-level identity that drives a consumer-channel connection through their local partners by collaboratively publishing content. And by opening up your marketing collaboratively across numerous different Facebook Pages, suddenly Page limits are not a concern!

Optimize Your Creative Before You Publish 

By utilizing our predictive performance insights, we can help you pre-optimize your creative to ensure maximum ad performance and simpler execution. Publishing through partner Pages already increases the quality and relevance of your ad, factors that decrease the cost of advertising for brands through demographic differentiation and personalization. Our pre-publishing analysis will outline what the most effective product positioning, colors, and sentiments are based on historical performance.With With creative insights based on your historical performance, you can start smarter – utilizing less ads on Facebook testing and learning with pre-optimized ads at the point of publishing.

Use Dynamic Media/Creative Within ads

Integrating dynamic media or a creative within your ads will exponentially increase the success of your ad. Consumers are more likely to click on an ad with a bold design than an ad made of only copy. But implementing unique creative elements in your ads takes more ads through Facebook’s native tools. With Tiger Pistol, you simply build a template that dynamically adjusts creative for the intended market, allowing you to publish hundreds or thousands of customer-focused campaigns in minutes with high quality.

Pre-optimize Your Audience with Secure First-party Data Sharing

Audience testing can also account for loads of extra ads. Tiger Pistol makes it easy for your partners to securely gain first-party brand data to build better audiences, and, in a virtuous cycle, your brand can gain invaluable insight about consumer preferences at the local level as geo-fencing first-party data locally through partners creates a feedback loop that enhances the local campaign, while enhancing the larger first-party data lake. Focus less on going after every persona you can imagine, and instead focus on those segments that actually produce results.

Learn how Tiger Pistol helps brands accomplish collaborative advertising with channel partners exclusively through social media. Contact us today.