What are the Facebook Advertising Best Practices for Scaled Local Video Ads?

People are drawn to video. It’s just a super simple way to get information without exceeding the average person’s effort threshold. So it’s no surprise that video consumption has grown at a staggering rate, especially on mobile devices. Consider these stats from Social Media Today: 

  1. 100 million hours of video per day are watched on Facebook.
  2. 1200% more shares are generated by social videos than text and images combined. 
  3. Marketers who use video grow revenue 49% faster than non-video users. 
  4. 80% of users recall a video ad they have viewed online in the last month. 
  5. 50% of users take some kind of action after viewing a video ad. 

Considering video as part of your scaled social ad strategy? You’ll want to be sure to use Facebook’s best practices to get the most out of your video ads. Check out this infographic for six tips to increase your viewership and drive action. 

Learn how Tiger Pistol enables video advertising at scale.  

Living our Values: United in Quarantine

At Tiger Pistol, even though we aren’t physically able to be together, we are always #united! In a time of social distancing and adjusting to life at home, we have made it a priority to stay connected. Our focus is to make sure our team is safe and healthy – both physically and mentally. Although we miss the jokes in the office and seeing our coworkers in person, we still maintain what is fun and unique about Tiger Pistol.

“Quaran-Tini” virtual happy hours are now something we look forward to each week to share some drinks and catch-up. During this time of uncertainty, we can count on each other for laughs and support.

Kids and pets have also become honorary Tiger Pistol team members. We look forward to hearing about how our new “coworker” has napped all day or barked at cars during a Zoom meeting.  

We’ve welcomed some new members to our Tiger Pistol family!

And we have a lot of fun watching Mike’s chicks grow up.

Another new addition to the team is our #social-distancing-together channel on slack. This channel is meant to encourage us, connect us, and remind us to stay positive. We share our home workspaces, our favorite coffee mugs, and what we’re cooking. I think our favorite was getting to see our friends’ childhood pictures. 

We are making sure to keep the Tiger Pistol culture alive and thriving, even from afar. In the digital age, we count ourselves lucky that technology allows us to service our clients well and maintain relationships with one another. Our company meetings may look different, but our concern for each other and for our clients remains fervent. We’re truly all in this together. 

To learn more about what it’s like to work at Tiger Pistol, check out our Culture FAQs.

Beyond Store Visits: Better Objectives for Current Times

When the world is not under stay-at-home orders, it’s easy to gravitate towards Facebook’s Store Visits Objective as the best option to drive foot traffic into brick and mortar locations, but it’s far from the only option. Especially considering SVO’s setup requirements, now’s a better time than ever to consider how multi-location businesses can leverage other objectives locally. It also doesn’t hurt that Facebook’s overall cost of advertising is down between 20 and 40% (dependent on placement) across its family of apps, and previously passive users are becoming more active and engaged. This is the perfect recipe for businesses that want to re-engage their communities with social, gaining brand impressions while usage is at its peak and competition is at its lowest.

Locality, by its very nature, is a chief concern during the COVID crisis. As different states and countries have different responses to the COVID crisis, marketing campaigns must be flexible enough to shift to a highly volatile landscape. For large, multi-location brand clients, this might mean that some of their stores are open, some are closed, some do delivery, and some don’t. Therefore, preserving your execution flexibility is paramount. You don’t want to be caught with a singular national campaign that suddenly doesn’t work in certain regions.

Of course, given the COVID-19 situation, the very concept of driving footfall is more difficult. But this is exactly why you don’t necessarily want Store Visit Optimization to be the only tool in your toolbox. A more adaptive framework that allows campaigns to still operate with the hyper-locality of a SVO campaign, but without the specific objective requirements is timely, not only because of COVID, but also for your strategic flexibility overall. This framework can actually be replicated with other objectives too, especially with specialized tools. Developing campaigns across other objectives that utilize local pages and localized copy still provides the same local performance benefits as an SVO campaign, as well as the attribution models to ensure you can still prove ROAs.

For service-based businesses, Conversion or Traffic campaigns that utilize offline event sets to attribute footfall engagement is another means to achieve the same end. Especially when the buying decision is complex. Take for example car shopping, where there is value in driving users to view content and engage in top-of-funnel sales activity, while still preserving the ability to know whether or not these campaigns resulted in a consumer coming onsite.

A responsive local strategy that allows for different tactics ensures that you can more easily account for different scenarios.

  1. That local Conversion Objective campaign that facilitates online ordering for in-store pickup might also need to be a Conversions campaign, driving people to convert online purchases for home delivery for the state next door.
  2. Many businesses explicitly address COVID-19 concerns publicly, in terms of supporting donations and community efforts. Ads can cover content-based and awareness-driven needs, even in cases where stores are shut down, providing credibility and continued presence in the local community allows you to identify early stage micro-conversion events that can shift to full scale attribution as situations begin to normalize.

In either case, being able to do both at the same time ensures you can still deliver results for your partners, customers, or clients that operate and deliver the same results in aggregate as any Store Visits campaign. It’s not as straightforward as it was before, of course, but with the right tools, these sorts of scaled activations can be executed with just as much ease as a SVO campaign. It’s just a matter of thinking outside the box and utilizing the great toolbox of advertising options that Facebook offers.

Ready to discuss a scaled social strategy that helps your business stay ahead of the curve with the best opportunity for revenue growth in 2020 and into 2021? Contact us today. 

Chris Mayer, a Solutions Engineer at Tiger Pistol, specializes in helping digital agencies, SMB resellers, and global brands build scaled Facebook advertising solutions with an emphasis on local activation.

 

Why Paid Social Advertising is Better than Organic Posting

Facebook’s algorithm can have a big impact on how many people actually see your posts. With more and more content created on Facebook every day, organic reach continues to steadily decline. Still on the fence about the value of Facebook advertising?  Check out this infographic to understand how Facebook advertising extends your reach and drives real business outcomes. 

Ready to get started with social advertising at scale? Contact us today.

How Local Ads from Local Pages Increase Relevancy and Decrease Advertising Costs

There is much talk in social media marketing about the importance of “local” social. But what does that really mean in practice? Put simply, localization drives ad relevancy. 

When we look at the factors that make an ad more relevant, it boils down to two modifiers on your advertiser bid: Estimated Action Rates and Ad Quality. It’s the combination of these modifiers that underpins the ad relevancy calculation, and more relevant ads “win” out over less relevant ones in bidding

So how can you bump up your scores on these modifiers, thereby making your ads more relevant? It’s a combination of things across your campaigns structure:

1. Use a Local Facebook Page over a Corporate One

“Local” Pages can mean different things. For example, a CPG brand that relies on channel partners to sell their products might consider their channel partners’ individual store Pages the most local option, as it allows them to tie their products to a specific local point of sale. Whereas a real estate brand might consider their agent’s Business Pages as the local Page. For franchise groups, this is often local store Pages over a single corporate branded Page. In either case, ads that come from local pages tend to be considered more relevant. Whatever the flavor, you want the page you publish through to be as close as you can get to your consumers and where they transact. 

2. Localized Creative 

Creative that is locally aware is also important. This means having both copy and media that references the local area, whether by calling out the location or neighborhood in the copy or even by differentiating media content by region. The more your creative can literally speak to your local audience, the more relevant it will be to them (See: Ad Quality).

3. Hyper-Local Targeting 

Especially when it comes to marketing for local businesses, you want your campaigns to always be reflective of their true sales area. This is another case where vertical is important, as some businesses have naturally large sales areas. The logic is simple; an ad is going to be less relevant to a user if they see travel time as a blocker.

4. Strong, Focused, Calls-to-Action

It can be easy to fall into the trap of trying to do too much with your campaigns, wanting to promote multiple products or key selling points, Yet another paramount factor in ad relevance that Facebook also notes is, Estimated Action Rate. – “an estimate of whether a particular person engages with or converts from a particular ad” Put simply, if you focus on a singular campaign goal, which Facebook Objectives by their nature are intended to do., you also want your copy to explicitly direct the user based on the campaign objective, i.e. “book an appointment online”, “click to sign up.” This encourages interested users to take the exact action of your campaign’s objective.

These items may all seem small on their own, but they all come together to produce a more relevant ad. The challenge often comes with adapting to vertical-specific needs, as well as how to juggle so many local elements at once. We have seen in our data that a locality-focused campaign structure can even work at scale and with many different types of businesses. 

Our Data Proves this Time and Again


A CPG client used Tiger Pistol for distributing brand-approved campaigns to hundreds of restaurants and bars worldwide. They saw 60% lower CPMs across the local campaigns compared to their national brand efforts. The secret? More relevant ads. Comparing the national effort, which targeted the same consumer base, vs. the local campaigns, the differences are night and day. The distributed framework of the local campaigns meant the client had more exacting control in only geo-targeting the sales areas where consumers could get to the point of purchase. Additionally, unlike the national campaign, having local campaigns in-market meant that the creative could be region- or even hyper-specific.


A national quick-service restaurant chain was continuously looking for insights and performance advice to improve social advertising campaigns. The client was running multiple brand-level campaigns off of the corporate Facebook Business Page, targeting by DMA across multiple locations. Tiger Pistol ran social advertising via local Facebook Pages, and the results were clear: local store Pages generated better results, with 35% more impressions and 30% lower CPMs than running the same campaigns through the national brand Page. 


A Fortune 500 real estate services company engaged Tiger Pistol looking for a partner to help build a scalable, social advertising workflow solution that enabled their agents to promote their listings with auto-configured, best practice Facebook and Instagram campaigns. Tiger Pistol’s platform gave agents the ability to publish campaigns directly from their own agent-branded Facebook Page. While other real estate marketing platforms support Facebook ads, such ads are usually rudimentary, driving impressions around the listing, with little room for the agent to generate leads. Our platform leverages the most relevant Facebook Ads Objectives to drive the results that matter, increasing agent awareness, increasing agent website traffic, and increasing lead generation, all while significantly decreasing the cost of advertising.

Local Advertising Just Makes Sense

It’s intuitive the more you think about it. Are you more interested in buying a product or service from a brand located across the country (or even a business located across the county?), or would you rather purchase the same product or service from the business down the street? It’s understanding holistically how all the different elements of a Facebook campaign can work together to create locality: it’s targeting, creative, and the very framework that unlocks reliable efficient delivery.

Find this article insightful? Check out Are Facebook CPMs Rising? Depends How Local You Go. 

Chris Mayer, a Solutions Engineer at Tiger Pistol, specializes in helping digital agencies, SMB resellers, and global brands build scaled Facebook advertising solutions with an emphasis on local activation. 

Tiger Pistol Named Finalist in Three Categories for the 12th Annual Shorty Awards

Tiger Pistol Shortlisted for Best Facebook Campaign, Best Strategic Use of Localization, Best Use of Social for Consumer Products

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has announced its been named a finalist in the 12th annual Shorty Awards for every category the company entered – Best Facebook Campaign, Best Strategic Use of Localization, Best Use of Social for Consumer Products. The Shorty Awards is an international competition honoring brands, agencies and organizations for their innovative work on social and digital media.

Tiger Pistol stood out among industry competitors based on the remarkable social advertising results achieved for Anheuser-Busch InBev.

“We’re thrilled to be honored among some of the most influential global brands, organizations, agencies, and campaigns across social media,” said Paul Elliott, Tiger Pistol, CEO. “Tiger Pistol’s social advertising solution allows Anheuser-Busch InBev to provide its worldwide network of restaurants, bars, and retailers with an industry-leading platform for publishing high performing, local Facebook and Instagram ads at scale. Recognition by the Shorty Awards further solidifies our global-to-local approach as the future of social advertising.”

Through the use of Tiger Pistol’s platform, Anheuser-Busch InBev was able to scale its social advertising, distributing brand-approved campaigns to thousands of restaurants and bars worldwide, reaching more than 700,000 consumers per location. Tiger Pistol’s social advertising solution allowed Anheuser-Busch to bridge its existing gap between broadcast and on-site print collateral, dramatically reducing advertising costs and driving foot-traffic to individual local restaurants and bars resulting in increased sales.

The Shorty Awards, now in its 12th year, were the first awards to honor social media. By constantly evolving along with the changing landscape of social media, The Shorty Awards remains the most prominent award of its kind.

Winners will be announced leading up to and during the awards ceremony on May 3, 2020. This year’s show will be a digital-only event in light of public health concerns surrounding COVID-19.

Finalists were selected by members of the Real Time Academy of Short Form Arts & Sciences, comprised of luminaries from advertising, media, entertainment and technology. Members of the Academy include Rosemary Mercedes, EVP & Chief Communications Officer, Univision; Tony Weisman, Chief Marketing Officer, Dunkin’ Brands; Matthew Digirolamo, Chief Communications Officer, L’Oreal; Rebecca Messina, Global Chief Marketing Officer, Uber; and Lilian Tomovich Chief Experience & Marketing Officer, MGM Resorts International; among others.

About Tiger Pistol 

Tiger Pistol is the world’s #1 social advertising automation platform for local. For nearly a decade, the company has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale. As a preferred Facebook Marketing Partner and the largest third-party publisher of social advertising for local, Tiger Pistol creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale, with over 800k Facebook and Instagram campaigns published to date. Tiger Pistol’s first of its kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation. Tiger Pistol has been recognized by Digiday as the Best Social Media Marketing Platform, by Street Fight for Best Social Media Campaign and by Localogy as Best Localized Marketing Campaign. Tiger Pistol Ranks in the Top 100 on the Inc. 5000 List of Texas’s Fastest Growing Private Companies and in the top 5 among advertising and marketing companies.

About the Shorty Awards

The Shorty Awards honor the best of social media and are produced by Sawhorse Media, a New York-based technology startup. Sawhorse also created and runs Muck Rack, the leading software platform that helps Fortune 500 companies, brands, PR agencies and journalists build relationships, monitor news, and measure the impact of media. Find the Shorty Awards online at www.shortyawards.com, facebook.com/shortyawards, Snapchat: shortyawards, Twitter: @shortyawards, Instagram: @shortyawards, and YouTube: www.youtube.com/shortyawards .

 

Pivoting to Ensure Real Estate Agent Success in Uncertain Times

Tiger Pistol and Realogy Accelerate Roadmap for Social Ad Engine, a Social Advertising for Real Estate Tool

For over a year, Tiger Pistol has provided the platform for many of Realogy’s agents’ and brokers’ social advertising needs. Social Ad Engine is built for easy publishing of best-practice local Facebook and Instagram listing campaigns. Realogy and Tiger Pistol quickly reacted to the needs of agents since the spread of COVID-19 by changing up their roadmap to focus on releasing features that help agents continue to be productive during this time.

In a recent interview with Inman, the leading independent news publisher for the residential real estate industry, Christian Russo, Senior Director of Product Management at Realogy, discussed how Social Ad Engine’s roadmap has been accelerated to accommodate the needs of agents and brokers in today’s environment, including prioritization of supporting videos in listings to show virtual tours, as well as the ability for agents to promote themselves without a listing.

“We saw a need to rapidly get this out to our agents as quickly as possible so they can leverage that new functionality and reach their community and speak to their community in a more personal way than just promoting listings.” 

Christian Russo, Senior Director of Product Management, Realogy

Click Here to Read the full article.

Facebook’s New Tools to Drive Gift Card Sales

In an effort to provide more ways to support businesses within its community, Facebook announced it recently added a new way to help SMBs connect with their audiences by setting up gift cards through one of two partners.

“When you set up a digital gift card with one of our partners, people in your area will be able to discover it right on Facebook. When they click on your gift card, they’ll be able to purchase it online immediately.” – Boost with Facebook

In three easy steps, you can set up a gift card and have it discoverable via a new “Support Local Businesses” prompt within a user’s News Feed. To implement, SMBs need to first set up an account via Square or Kabbage, the two partners providing gift card support. 

Credit: Boost with Facebook

Facebook is also providing several recommendations to promote these gift cards sales.

  • Create a Post – Facebook recommends creating a post and linking your gift card for easy access within your Page. They’re also promoting the use of premade gift card templates specifically for this content.
  • Post a Story – Once your post is created, Facebook recommends posting a story to your Page to garner more awareness. Reach is important!
  • Go Live – Facebook recommends trying a live session to not only promote your business but also call out your gift card promotion.

With more users online during this virus, it’s a great time to take advantage of advertising across social media platforms. Staying relevant, connected, and top-of-mind is key over the next several months.

For more information on how Facebook is helping small businesses, visit the Business Resource Hub. Looking for more ideas on how to promote your local business right now? Check out our blog Posting and Advertising during Quarantine: 50 Small Business Social Tips for 50 Industries.

Posting and Advertising during Quarantine: 50 Small Business Social Tips for 50 Industries

While there may be a downturn in customer spending, there is an increase in customer touch points and attention. With Facebook usage up 50%, it is more important than ever for small businesses to turn to social media to maintain relevance and build relationships in their local communities.

As one of our client’s put it,

“Relationships built in times of crisis are ones that last.” 

We asked our team of social specialists to come up with 50 social content tips for 50 industries – complete with some real-world examples of best-practices they’ve found. 

Here’s what they recommend: 

1. Antique Stores or Resale Shops 

Share video and blog content on how to up-cycle in your own home (furniture or clothing). Leverage Facebook’s Marketplace to sell your antiques on Social. Facebook Marketplace is used in 70 countries by 800 million people. 

2. Art Studios/Painting Places

Promote sign-ups for virtual lessons with a pre-order list of supplies with product links. Utopian Bizarre got creative by offering take-home paint kits of pre-drawn canvases with curbside pickup. 

3. Bakeries

Offer delivery/curbside pickup and drive sales through social. Birthday, anniversaries, and the like still take place, even if customers are homebound. Take pictures and post special highlights of customers purchasing cakes/treats to celebrate their special occasions. If you’re feeling creative, think about hosting a virtual baking class, with users purchasing a ticket online.

4. Banks and Financial Advisors

With so many out of work, it’s important for banks and financial advisors to ramp up content to share on Social. Some ideas include saving/budgeting tips, online banking for beginners, and saving for retirement in a recession. Build your mailing and email lists with signups for webinars, which could be as simple as a live Q&A. 

5. Bars

Teach a virtual cocktail-making class. Promote with sign-ups to collect customer information for email offers or invites to your “Grand Re-opening” party. 

6. Beauty Brands and Salons

Offer tutorials or instructions for keeping hair, nails, and skin healthy at home. Encourage gift card purchases for use at a later date, and drive consumers to your website through social advertising to boost online sales. During Q1 of 2019, 37% of beauty  buyers stated they typically found out about beauty brands or products via ads on social media, and 33% stated that recommendations or comments on social media led them to discover a new product. 

7. Book Stores

Offer virtual story time for kids and virtual book clubs for adults. Encourage signups for these events so you can use contact information at a later date for promotions, events, and offers, plus drive consumers to your website through social advertising to boost online sales

8. Breweries

Use video or virtual classes to educate your community about different beer styles or your brewing processes.  Depending on the state you’re located in, offer delivery or curbside pickup of crowlers to go. Just like with bars, be sure to promote classes with sign-ups to collect customer information for email offers or invites to your “Grand Re-opening” party. 

9. Builders/Carpenters

People are homebound, and they are no doubt evaluating their living spaces. Offer DIY videos for making organization items like bookshelves or shoe racks. When they’re ready to make big home improvements or build a new home, they’ll remember how you shared your expertise. 

10. Bed and Breakfasts

When people can get out again, they will. Right now, many may be researching options for a quick trip. Offer content on things to do in the area around your B&B and provide a way to purchase gift cards/gift certificates. Additionally, post video lessons on how to make the yummy breakfasts you serve. 

11. Car Dealerships

Post virtual tours of cars and their specs, and/or videos to show off cool new features on your latest models. Encourage people to purchase online using social media advertising. 51% of auto consumers aged 18-34 discover new automobiles on Facebook.

12. Caterers

Offer registration-only online cooking classes of dishes you can make with standard staples. Promote on Facebook to increase registrations and add those contacts to your email lists. 

13. Chiropractors

Share work from home tips like home exercises, and how to maintain good posture at your desk. 

14. Cleaning Services 

Lots of folks are looking to Spring clean while home-bound. Share tips and tricks for problem areas like grout, shower ceilings, rust stains, etc.  

15. Clothing Stores/Boutiques

Over 40% of US fashion shoppers who use social media to discover new retail fashion products and brands say that advertisements on social media help with discovery. Make sure to post your inventory on Facebook and Instagram with sizing and prices, then offer curbside pickup or delivery. Leverage Instagram Shopping so that people can buy your products directly from photos and videos. 

16. Coffee Shops

Offer to-go/drive-thru services, latte at home instruction videos, or Zoom a gathering for “open mic night.” Bitty & Beau’s of Wilmington, NC is one of the coffee shops across the country who made the choice to close its doors, yet it is offering online ordering of merchandise and ground coffees. Also super clever, Walkie Talkie, a local coffee shop in Ohio, has developed t-shirts to sell in collaboration with a local print shop and several other area businesses. The site linked lets you choose the local business to support with your t-shirt purchase.  

17. Computer/Tech Repair 

People may be skittish about bringing their computer in for service, even though remaining connected is more important now than ever before with so many working and educating from home. Offer videos to troubleshoot common problems and virtual consultations.  

18. Interior Designers

When people are stuck at home, they are bound to notice a lot of changes they would like to make. Be helpful during this time. Offer best practices for furniture rearrangement, color usage, and more. Build your email and mailing list with sign-ups for virtual design sessions.  Offer promotions for locking in future appointments now. 

19. Craft Stores

People are picking up new hobbies, and there is a craft for everyone! Offer tutorials and guides on popular crafts like embroidery, knitting, and more. As an added bonus, link the supplies for online orders. Keep the whole family entertained with “how to” kiddie crafts. Mask-making is a necessity now to help our medical workers. Offer video instructions on how to sew them and how to donate. 

20. Dance Studios

Provide online instruction for your students. Cultivate future business by posting fun dance tutorials to stay active while at home. Many students are at home now. Partner with your local school systems to drive traffic to your Facebook Page so students can use your posted dances for physical education credit. 

21. Dentists

While everyone is focused on ramping up good hygiene, remind folks that it extends to their dental care too. Post videos on proper oral hygiene that parents and teachers can show kids and health classes.

22. DJs

Have a setup at home? DJs and artists across the globe have been hosting shows and sets directly from their homes. Post a set time and where you’re streaming for people to tune in! In the US, 49% of concertgoers discover shows on Facebook, Instagram, Messenger or WhatsApp, making Facebook the top source of digital discovery. Just because you’re going virtual doesn’t mean people aren’t looking to hear from you!

23. Florists/Garden Centers

Offer videos on caring for useful plants and their purposes, growing your own gardens, and growing spices and how to incorporate them in home cooking. Offer delivery and post your inventory on your Instagram/FB stories to show off new arrivals. Pettiti’s Garden Center has created videos on how to start gardening indoors from seed, as well as posts on their new safety procedures and opportunities for delivery and curbside pickup. 

24. Furniture Stores

For a small operation, stage your inventory and post photos to your social pages. Special items should be front-and-center. If you want to stay on trend, offer curbside or contactless pickup after someone makes a purchase.

25. Galleries

For many gallerists, shows and fairs are the best way to gain exposure, gather new collectors, and interact with existing buyers. With major fairs being canceled and postponed until the fall, galleries are moving their business online. Check out Catherine Couturier Gallery in Houston TX who started a blog series entitled Safe in the Studio, and will feature a new gallery artist each week and will be discounting three pieces for one week. This is both a great way to drive traffic to your website, but also gain new followers and potential collectors! 

26. Game Shop 

Highlight new games (especially educational games!) and work from home tech essentials. Offer curbside pick-up. 

27. Groomers

Hold a Pet Photo Contest and promote gift card sales. Offer curbside pickup of pet shampoos. Give DIY tips for cutting dog bangs and necessary areas until your pooch’s next appointment.  

28. Gyms

Start providing virtual classes and drive sign-ups through social. Champions Fitness Center in Cicero, NY offers videos of partner workouts fans can do with their kids

29. Home Services (HVAC, Plumbing, Pest Control, etc.) 

These essential services that would no doubt have to enter homes for emergencies should be sure to post safety measures they are taking to avoid the spread of Covid-19. DIY videos to troubleshoot common problems would certainly provide welcome relief for many homeowners. 

30. Lawn Care 

Offer tips to keep your lawn healthy and tips for spring cleanup. If you are still servicing customers, share what methods you’re using for online payment or pre-pay to minimize social interaction.    

31. Lawyers

Attorney-client privilege doesn’t stop with quarantine. Provided you and your clients secure networks, video consultations are a great option. 

32. Learning Centers

This is a perfect time for children to learn and grow. Help parents keep their kids busy with fun activities like coloring pages and science experiments they can do at home! Most parents are not certified educators, so we suggest offering virtual tutoring as an alternative source of income. 

33. Liquor Stores

With bars and restaurants being closed, now is a great time to encourage people to make their own signature drinks at home! Provide unique recipes and training guides to help amateurs become expert bartenders. 

34. Massage Therapists

Close-contact with clients is not an option in many states, especially where non-essential businesses have been forced to close. Promoting gift card specials is a popular option for therapy collectives. Are you a solo therapist? Posting quick and easy DIY massage techniques to your social pages, such as acupressure points, is a simple way to keep your community engaged and garner more followers. 

35. Moving and Storage

With folks at home taking the opportunity to organize, offer optimal packing tips for those cleaning attics and basements. 

36. Museums

Museum folk, you’ve got loads of content! Have an online collection? Drive people to your website. Is your catalogue or archive digitized? Have a curator give a mini-lecture on a piece of artwork or artifact. If you want to try something new, check out the Oklahoma Cowboy Museum’s new Social Media Manager. Are you following the #MuseumAtHome movement? If so, the Akron Art Museum will be providing something daily for the next several weeks for everyone in the family – they’re even launching a podcast!

37. Musicians

Online concerts or mini-sets are a great way to reach your fan base. No matter what your genre, posting a video to your Instagram or Facebook Page helps you stay top of mind. You never know when you could go viral – just look at the Colorado Symphony!

38. Nutritionists

87% of 18-34-year-old food shoppers in the US say they discover new food or recipe ideas on social platforms. Post helpful recommendations on what good, better, or best snack options those of us in quarantine should eat. If you have a knack for creating infographics, Instagram is a great place to post and gain new followers – you never know, you may get a new client!

39. Pharmacies

Local pharmacies should post drive-thru/curbside pickup or delivery options. Be sure to include hours of operation and any method of prepayment or online payment to avoid social interaction. 

40. Photographers

Showcase photo editing tips and posing tips. Austin photographer Courtney Rutherford of GypsySky Photography has been taking pictures of people – social distance maintained – to support Austin Hopes, a non-profit that ensures schoolchildren have meals on the weekends.

41. Physician Offices

Offer telemedicine evaluation sessions via Zoom and share your method for booking appointments. Be sure to share protocols if patients do have to come into the office to be seen. 

42. Professional Organizers

Now is your time. With many at home, potential clients are looking for sound advice on how to declutter. Share methods to book FaceTime or other virtual appointments to advise on spring cleaning. 

43. Psychologists/Psychiatrists

In-person office visits aren’t feasible during quarantine, but that doesn’t mean you can’t get some face time through a virtual visit. Free services like Doxy are easy ways to reach your patients and keep connecting when they need it most. 

44. Real Estate

While face-to-face interactions may have decreased, now’s a good time for agents to build trust and their personal brands by offering content on home savings, home improvement, mortgage explainers, how to stage a home for sale, and virtual tours. Offer one-on-one virtual consultations to generate and identify potential leads. 

45. Restaurants

As a restaurant owner or proprietor, delivery service within 5-miles or curbside pick up is a surefire way to ensure your regular customers stay regular. If your restaurant has gift cards available, utilize your social pages to promote gift card purchases that can be utilized at a later time. An easy idea would be “buy a gift card with your meal, get a free dessert”! 

46. Retail Stores 

Drive sales with social promotions and instructions for drive-thru pickup or shipping possibilities. Be sure to highlight comfort items and clothing, and leverage Instagram Shopping so that people can buy directly from your Instagram posts. 67% of US fashion shoppers say they use Instagram for fashion-related activities. 

47. Test Prep Centers

This is the time that most students are finalizing their college plans, take advantage of that and promote any resources or virtual tutoring that your facility offers. Help students get excited!

48. Toy Stores

Offer a virtual Lego club. Request sign-ups for space on Facebook. Build an email list from these contacts to continue the club in-store once shelter-in-place restrictions are lifted. Sir Troy’s Toy Kingdom, a toy store that typically offers Lego clubs and mini-figure swap nights, is offering a Monthly Mini-figure Mailing Subscription! A great idea for folks who want to build their collection, and a great idea for Sir Troy’s to build their mailing list! 

49. Veterinarians

Share tactics for pet owners to keep their furry friends active and entertained. Offer recipes for DIY pet treats to make/bake while home.

50. All Businesses

As a general tip for all industries, use this time to create content – videos, blogs, social posts. Content will help with SEO and engagement on your social properties so you can remain top of mind not just now, but also as the world is able to carry on business as usual.  Facebook is also offering these downloadable post templates to communicate your message. Check them out now!  

Hungry for more local advertising content? Tiger Pistol’s Analissa Moreno gives a great overview of Local Advertising in a Time of Social Distancing. Check it out here. 
Looking for more local social advertising best practices?  Check out our Resource Page

Tips and stats contributed by Tiger Pistol’s Talia Wachtel, Katia Koerner, Analissa Moreno, Yanira Durant, Laura Kraay, Casey Zaffin, Amy Abell, and Christina Morello.  

On-Demand Webinar: Quality over Quantity – The Changing Face of 2020 Marketing

Tiger Pistol partnered with the Incite Group and Reuters Events to share the tools and strategies of America’s biggest brands on how they are eradicating the “quantity over quality” mentality that has consumed marketing and redefined the role of the CMO. 

Throughout the webinar, you will hear how brands are quickly adapting their social advertising strategies to deliver more meaningful content to consumers during a time of crisis. 

From changes in content: 

To changes in strategy:

  • A Global Fortune 500 beverage company leveraging Tiger Pistol technology to support on- and off-premise trade customers
  • A Fortune 500 real estate services provider enabling their network of 200,000 real estate agents through Tiger Pistol to promote more relevant listing content like video and virtual open houses

You will also hear how Facebook has reinstated their role in keeping us all connected and informed in the midst of crisis:

Lastly, you’ll learn why taking a local approach to social advertising will drive better results for your brand. 

“Taking a national strategy and deploying it locally increases relevance and decreases ad costs. We’ve always known at Tiger Pistol that brands have an opportunity to see positive ROI through a global to local ad strategy. So, to all of the brand marketers out there, if you weren’t doing it before, I urge you to implement local social advertising now. Not only can you as a brand remain in the hearts and minds of your consumers, but you can also drive a positive impact for local businesses at the same time.”

– Talia Wachtel, VP Client Management, Tiger Pistol 

In the on-demand webinar recording below, you’ll hear from: 

  • Tim Rickards, Marketing Director, Acquisition & Engagement, Charles Schwab
  • Heidi Gracie, Executive Director, Strategic Marketing and Communications, Arizona State University
  • Talia Wachtel, VP Client Management, Tiger Pistol
  • Nicholas Zeisler, Principal, Zeisler Consulting

Watch the on-demand webinar now.

Ready to learn more? Have a question for Talia? Contact us today!