International Media Leader Hamish McLennan Joins Hyperlocal Social Ad Pioneer, Tiger Pistol

Some of you may have read the great news about Hamish McLennan joining Tiger Pistol. The story was published on June 19th in The Australian, but as the article requires a subscription, we thought we’d give you the skinny on our blog.

McLennan has a long and prestigious career in the global advertising and media space, including as Executive Vice President, Office of the Chairman at News Corp and global Chairman & CEO of Young and Rubicam (Y&R), which is part of WPP, the world’s’ largest communications services group. Currently, he is Chairman and non-executive Director of REA Group Limited, a multinational digital advertising company that specializes in property and is listed on the ASX. He is also a Director of the leading ASX listed funds management company, Magellan Financial Group. Prior to REA and Magellan, and the aforementioned roles at News Corp and Y&R, he was Executive Chairman and Chief Executive Officer of Ten Network Holdings. He joined Y&R in 2002 as Chairman and CEO of Y&R Brands Australia/New Zealand, one of the largest marketing services groups in Australia, and led the firm’s global business operations from 2006. He has previously served on the Boards of Directors for the United Negro College Fund (UNCF) and the US Ad Council.

Accustomed to being part of large-scale, global media and advertising companies, McLennan decided to join Tiger Pistol because of his long-held interest in tech startups that address immediate needs in the marketplace.

“Tiger Pistol is a great Australian success story. The founders have created a world-class ad tech platform. I can help forge some strategic partnerships, and hopefully do some deals and open some doors,” McLennan said. “From my 30 years in the media and marketing industry, the holy grail has been to deliver hyperlocal communications at scale in an automated fashion. Tiger Pistol can now deliver it.”

McLennan went on to say that Tiger ­Pistol’s proprietary technology platform will help “instil confidence in marketers about the effectiveness of their digital spend.”

Specifically, Tiger Pistol makes it possible to rapidly scale Facebook and Instagram ads run at the local level. Large brands with multiple locations can now more effectively drive business to local stores, while maintaining consistency and control at the brand-level. For digital agencies that provide advertising services to local businesses, they can now quickly add Facebook and Instagram ad products to their digital portfolio and scale immediately and effectively for their customers.

Steve Hibberd, co-founder and CEO of Tiger Pistol said, “We’re delighted to have Hamish join our team. Through his many years in the global media and advertising space, he brings immense knowledge and insight.  His clear belief in what we’re doing is a resounding endorsement and he is already having a positive impact.